About Us
Vision
To ensure fair and transparent trade practices in the state by regulating direct selling entities, empowering consumers with rights and protections, and fostering a marketplace that promotes consumer welfare and the integrity of business operations.
Mission
- To establish a streamlined and efficient registration system for direct selling entities, ensuring compliance with legal standards and consumer protection laws.
- To safeguard consumers by promoting ethical business practices and monitoring the direct selling industry.
- To enhance transparency and accountability in consumer affairs, enabling informed and empowered consumers.
- To continuously improve the regulatory framework for direct selling, adapting to emerging trends and challenges in the industry.
Profile
The Civil Supplies & Consumer Affairs Department of Kerala is dedicated to ensuring the availability of essential commodities at fair prices while safeguarding the interests of consumers in the state. The Department oversees food security initiatives, regulates prices of essential goods, and addresses grievances related to consumer rights and services. In line with its commitment to consumer protection, the department also governs the registration and regulation of direct selling entities operating in Kerala. This ensures that these entities adhere to ethical business practices, protecting consumers from fraudulent schemes, and promoting transparency in the marketplace. The department works closely with various stakeholders, including consumers, businesses, and enforcement agencies, to promote a fair, transparent, and well-regulated marketplace. Through its various initiatives, the department aims to balance the interests of both consumers and businesses, ensuring that the rights of individuals are upheld while encouraging responsible trade practices.
